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Cognitive psychology explains why misinformation sticks—tribal identity and group bias shape beliefs more than facts. Learn the science behind political myths.
Finding someone who answers political polls by phone is rare—like spotting an endangered species. But it presents a unique opportunity to explore a puzzling question: Why do people cling to debunked claims, like "Obama is a Muslim born in Kenya," even when facts prove otherwise?
In cognitive psychology, misinformation persists because:
For example, the myth of Iraq’s WMDs endured because:
Group identity now drives belief more than ever. People adopt political stances as tribal affiliations, similar to sports team loyalty. Key factors:
One poll respondent admitted she didn’t truly believe Obama was foreign-born but answered "yes" to:
This mirrors sports fandom: Patriots fans insist Tom Brady is the best, despite stats, because loyalty outweighs facts.
Cognitive tribalism intensifies with polarization. Examples:
Why? Attacks on a leader feel like attacks on the group, triggering defensive doubling down.
In-group bias, identified as early as 1906, explains:
For deeper insights, explore Mindful’s coverage of cognitive bias.
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