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3 Reasons We Make Bad Decisions & How to Fix Them

Discover why we make poor choices due to sunk-cost bias, emotions, and fatigue—plus science-backed solutions for better decision-making.

AMBER TUCKER
Jul 28, 2025
2 min read(274 words)
3 Reasons We Make Bad Decisions & How to Fix Them

Every day, we face countless decisions—from trivial choices like whether to bring a jacket to life-altering ones like changing careers. Understanding the psychology behind decision-making can help us avoid costly mistakes.

1. The Sunk-Cost Fallacy: When Past Investments Cloud Judgment

What it is: Our tendency to continue investing in failing endeavors simply because we've already committed resources.

Example:
- Waiting for a delayed Uber despite being late for a meeting
- Staying in a bad relationship due to time invested

Science-backed solution:
- Practice 15 minutes of mindfulness meditation (proven to reduce this bias)
- Ask: "Would I choose this option if starting fresh today?"

2. Emotional Decision-Making: How Feelings Distort Choices

Key findings:
- Anger increases risk-taking by 35% (University of California study)
- Fear leads to overly conservative choices (like avoiding safer air travel)

Wise reasoning technique:
1. Imagine advising a friend with this dilemma
2. List options objectively
3. Evaluate pros/cons without emotional attachment

3. Decision Fatigue: Why Timing Matters

Circadian rhythm effects:
- Morning: 23% more accurate decisions (but slower)
- Evening: Faster but less precise choices

Pro tip: For major life decisions:
- Avoid late-night overanalysis
- "Sleep on it"—your rested brain processes information differently

How to Make Better Decisions: Actionable Takeaways

  1. Recognize biases: Spot sunk-cost traps in finances/relationships
  2. Emotion check: Use the "friend advice" method before committing
  3. Time it right: Save big decisions for mornings after proper sleep

By understanding these psychological traps and implementing these strategies, you'll develop sharper decision-making skills for both everyday choices and life-changing moments.

AMBER TUCKER

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