Holstee Manifesto: Sustainable Living & Mindful Business

How Holstee's Viral Philosophy Redefined Success

In 2009, brothers Mike and Dave Radparvar co-founded Holstee, a sustainable design company, during the economic recession. Their now-famous Holstee Manifesto began as personal guidance but became a global phenomenon, featured in The Washington Post as "the new Just Do It."

Key Elements of Holstee's Success:

• Authentic origins: Created as a "time capsule" for their future selves
• Perfect timing: Resonated during economic uncertainty when people reevaluated priorities
• Sustainable focus: Committed to ethical production and conscious consumption

Building a Mindful Economy: Holstee's Business Philosophy

Holstee operates on three core principles:
1. Sustainable alternatives: Replacing everyday items with eco-friendly versions
2. Conscious consumption: Encouraging thoughtful purchasing decisions
3. Community focus: Prioritizing human connection over constant commerce

Notable initiatives:
- Recycled wallets made from Delhi street plastic
- Black Friday store closures to promote family time
- "You chose this" checkout reminders

The Future of Mindful Business: Holstee's Next Chapter

Holstee continues innovating with:
- Their new Print Shop for sustainable art
- An upcoming campaign about mindful technology use
- Developing universal symbols for human connection spaces

"Are we doing what we love? What's most important?" - Holstee's guiding questions

Explore Holstee's journey to learn more about sustainable business practices and mindful living.